Lux Soap Flakes

lux 1917

Lux Soap Flakes, 1917.

In the days before washing machines, women washed their clothing using soap flakes cut off in chunks from the soap they made themselves out of lye and cooking grease waste.  The Lever Brothers, now Unilever, created Lux soap flakes in 1899, saving women both time and their hands (I’ve always heard lye was hard on the skin…).  Lever Brothers began importing Lux into the United States in 1906, and one year later set up a factory in Cambridge, Massachusetts.  In 1915, the Lever Brothers payed J. Walter Thompson to front a massive advertising campaign to market Lux to American women.  Unilever continued to make and market Lux soap flakes until 2001.  Dri-Pak, Ltd., an English company, is the only company that continues to manufacture and market soap flakes throughout the world.

 

 

Advertisements

Leave a comment

Filed under 1910s, Advertisement

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s