Neet is still around today, now called Veet. Begun in 1919 in Canada, and 1922 in the US, Neet capitalized on the growing trend of hair removal, which in the 1920s was a new and popular way of expanding the gap between Victorian ideals and the flapper idea of feminism. Hair removal, although some like to argue as Neolithic in origin (which may very well be the case), sky rocketed as both the female perception of the body and women’s physical self awareness began to change in the 1920s. This ad shows one of the earlier attempts in an uphill and never ending battle of hair removal among American women.
Hansen, Kristen. ‘Hair or Bare?: History of American Women and Hair Removal, 1914-1934.’ Web. 20 February 2014 http://history.barnard.edu/sites/default/files/inline/kirstenhansenthesis.pdf
Hope, Christine. “Caucasian Female Body Hair and American Culture.” Journal of American Culture 5, no. 1 (1982): 93-99. Print.
Retro Adverto. ‘Neet Hair Removing Cream-1925.’ Retro Adverto. 11 April 2011. Web. 20 February 2014 http://retroadverto.wordpress.com/2010/04/11/neet-hair-removing-cream-1925/